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First of all what does CRM stand for? CRM = Customer Relationship Management. The idea of CRM has been around for quite a while. The first type of CRM was a manual card framework kept by a sales person that typically sat on the salesman's work area or close by them in the vehicle. These customer cards sets were entirely profitable to the salesman as this is the place they kept critical client data such client contact subtleties, key contacts in the organization, a running editorial on their exercises, individual and item inclinations, purchasing behaviors, business associations, etc. Each card was a dossier on every customer. To fruitful, very much overseen sales people, their customer cards were gold. Be that as it may, periodically, this fundamental information dwelled with the sales rep alone. The organization, the salesman worked for, did not have prepared access to this critical data and when the sales rep left the organization as a rule so did the customer data,...

Customer relationship management (CRM) is a term that refers to practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving customer service relationships and assisting in customer retention and driving sales growth. Customer Relationship Management  (CRM) is an umbrella term for all the structures your company uses to guide interactions and relationships with customers. It includes not only  guidelines  for how direct interactions take place, but also  systems for organizing  and tracking all the relevant information — meetings, proposals, sales conversions, and more. A  CRM system pulls together lots of data  to show your business how well (or poorly) the relationships with customers are being handled, and how that’s affecting business. So in simplest terms, think of your CRM as a unique system for managing client...

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